Suppose we are calculating the electronegativity of a bond A—B. In my textbook (Chemical Principles) calculation of electronegativity, they calculate electronegativity in terms of a variable difference in bond energies $\Delta$, which they define as $$\ce{\Delta = (A-B)_{actual} - (A-B)_{expected} }$$
and that discrepancy is used to calculate electronegativity. Fair. But I'm confused by their formula for the expected energy of $\ce{A-B}$: $$\ce{Expected A-B bond energy = \sqrt{\ce{(A-A bond energy) \times (B-B bond energy)}} }$$
which is the geometric mean of the two. But why the geometric mean, and not, say, an arithmetic or harmonic mean? Why even use a mean at all? What's the intuitive rationale for this?