If this is true, I fail to understand why we see colour at all -- wouldn't any wavelengths absorbed by electron promotion be inconsequential to colour because there would an equal amount, and identical wavelength of light emitted when the electrons returned to their ground state?
The only way this would make sense to me is if the energy of the photon absorbed by the electron is given off as heat or something besides an identical photon when the electron returns to its ground state.