In Organic Chemistry mechanisms, I've commonly seen water getting protonated to complete a mechanism, and I'm getting a bit confused on how water can easily get protonated.
From the autoionization of water, I've learned that water is in equilibrium with $\ce{H3O+}$ and $\ce{OH-}$, but it has an equilibrium constant of $K_\text{eq} = 10^{-14}$. So more often than not I suppose, water should not be protonated and the $\Delta G^\circ$ at standard state for protonating/deprotonating water would be rather large and positive.
In the mechanisms I've seen, the protonation of water happens in some sort of acidic conditions. For example, the mechanism of the oxidation of alcohols with $\ce{NaOCl}$ (from Wade "Organic Chemistry" 9th Edition pg 508; I made some annotations to illustrate my question)
In the second step of "Formation of an alkyl hypochlorite derivative," I see water come in and deprotonate the oxygen. The way I'm seeing it, such acid/base reactions can only happen if they result in the formation of weaker conjugate acids and weaker conjugate bases. So does that mean the intermediate they show which gets deprotonated is a stronger acid than the $\ce{H3O+}$ that is formed (and I believe $\ce{H3O+}$ has a $\mathrm{p}K_\mathrm{a}=0$ so that intermediate would have a $\mathrm{p}K_\mathrm{a} < 0$)? And the alkyl hypochlorite that is formed is a weaker base than $\ce{H2O}$ (and I think $\ce{H2O}$ has a $\mathrm{p}K_\mathrm{b} = 14$ so that alkyl hypochlorite would have a $\mathrm{p}K_\mathrm{b} > 14$)?
Something bothers me about thinking that the intermediate is a stronger acid than $\ce{H3O+}$ and the alkyl hypochlorite is more basic than water, and I'm not sure I'm thinking about this in the right way. If acidic conditions make water more basic and more likely to be protonated into $\ce{H3O+}$, how come it starts taking protons from the intermediate in this mechanism instead of just taking protons from the acid that induced acidic conditions (which I think is $\ce{CH3COOH}$ in this case)? Is that intermediate in the mechanism really more acidic than the $\ce{H3O+}$ that forms?
And why do the acidic conditions of lots of protons dissolved in solution lead to more protonation of water -- wouldn't the dissociation of the acid (that's causing acidic conditions in the mechanism) lead to a greater amount of $\ce{H3O+}$? So shouldn't that shift the equilibrium in (2) to the left, leading to less protonated water?
$$\ce{CH_3COOH + H_2O <<=> CH_3COO^- + H_3O^+ (1)}$$ $$\ce{2H_2O <<=> H_3O^+ + OH^- (2)}$$