I guess this reaction is a nucleophilic aromatic substitution where $\ce{ONa-}$ is the nucleophile $\ce{Cl-}$ the leaving group, is that right?
Methyl group is a ortho-, para- director. So why should I have a meta product here? Don't we need an electron withdrawing group ($\ce{NO2}$ , carbonyl) in a NAS-reaction which is at ortho or para positions to the leaving group?
I am a bit confused about the shown picture.