The $\sigma_\mathrm v$ mirror planes in the $C_\mathrm{3v}$ point group are themselves related by symmetry: note that they can be interchanged via rotation by 120 degrees about the preexisting $C_3$ axis. To be technically precise, they belong to the same conjugacy class, in the sense that applying $C_3$, then one mirror plane, and then the inverse of $C_3$ is the same as applying a different mirror plane:
$$C_3\sigma_{\mathrm v, i}C_3^{-1} = \sigma_{\mathrm v, j}$$
As a result of this, they have to be treated together and not separately, in the sense that the characters in the character table represent how each irrep transforms under all the three mirror planes collectively. Unfortunately, this is hard to explain properly without delving into the actual matrices. But it should be possible to see that the two mirror planes in $C_\mathrm{2v}$ are not related to each other in the same way.