We know that the rate of a reaction $\ce{aA + bB -> cC + dD}$, the rate of the forward reaction is given by $r_\mathrm f = k_\mathrm f[\ce A]^p[\ce B]^q$ where $ a\neq p$ and $ b\neq q$ according to Chemical Kinetics.
However when studying Chemical Equilibrium, $\ce{aA + bB <=> cC + dD}$ when we write the forward and backward reaction rates and equate them, we write them as $r_\mathrm f = k_\mathrm f[\ce A]^a[\ce B]^b$ where the exponents are equal to the stoichiometric coefficients.
How is this the case?