This can be explained by comparing the stability of the carbocations formed in Friedel-Crafts acylation and Friedel-Crafts alkylation using chloroacetylchloride. This is because the rate determining step in both reactions is the formation of the carbocation.
As you can see, the acyl carbocation is resonance stabilized, whereas the carbocation formed in the alkylation process is very weakly resonance stabilized.[1]
According to supporting information to J. Chem. Educ. 2012, 89 (1), 147–149[2]
This o-toluidine selective attack at the acyl carbon atom of the bifunctional reagent is illustrative of the significantly greater reactivity of nucleophiles toward acylation, compared to alkylation
Therefore the acylation gives you the major product compared to the Friedel-Crafts alkylation product.
I was able to find a reference to your a similar reaction in J Flow Chem 2019, 9 (1), 35–42 with difluorobenzene instead of benzene.
A series of experiments were performed reacting a solution of 1,3-difluorobenzene (6) and aluminum trichloride ($\ce{AlCl3}$) in nitromethane [...] however increasing the temperature and time increased conversion to $22–74\%$ (entries 2–6). At $\pu{90 °C}$ (entry 5) the product was accompanied by the 2-acylated regioisomer. To further improve the reaction, the amounts of chloroacetyl chloride (7) and $\ce{AlCl3}$ were increased.These modifications
gave the highest conversion, $79\%$ conversion [...]
\begin{array}{c|ccc} \hline
\bf{Entry} & \bf{Residence\,time\,(min)}& \bf{Temp\,(^\circ C)} & \bf{Conversion\,(\%)} \\ \hline
1 & 5 & 50 & 0 \\
2 & 5 & 60 & 22 \\
3 & 10 & 60 & 45 \\
4 & 15 & 60 & 46 \\
5 & 15 & 90 & 77 \\
6 & 25 & 70 & 74 \\
7 & 25 & 80 & 77 \\
8 & 25 & 80 & 79 \\ \hline
\end{array}
Another paper that talks about the acetylation of benzene and toluene is J. Am. Chem. Soc. 1971, 93 (25), 6964–6967 which includes multiple reagents including chloroacetyl chloride.
Reference:
- Creary, X. Stabilization of α-keto cations by carbonyl conjugation. J. Am. Chem. Soc. 1981, 103 (9), 2463–2465. DOI: 10.1021/ja00399a078.
- Demare, P.; Regla, I. Synthesis of Two Local Anesthetics from Toluene: An Organic Multistep Synthesis in a Project-Oriented Laboratory Course. J. Chem. Educ. 2012, 89 (1), 147–149. DOI: 10.1021/ed100838a.