'Alcohol Free' toiletries

Sometimes I see 'alcohol free' written in big letters on toiletry bottles, such as on deodorants and shaving foams.

You would think that the toiletries bearing these words contain 100% no alcohol, but looking at the ingredients suggests otherwise - I still see alcohols in these products.

So does 'alcohol free' only refer to one type of alcohol not being present in the toiletry, such as a type of alcohol which causes irritation etc?

• Might answer the question: fda.gov/Cosmetics/Labeling/Claims/ucm2005201.htm – Tyberius May 29 '18 at 21:45
• Consumer product labeling is not chemistry. Don’t get me started on ‘organic’... – Jon Custer May 29 '18 at 23:24
• @Tyberius If you turn that into an answer, you'll get my upvote :3 – paracetamol May 30 '18 at 4:11
• @JonCuster Yeah, chemists and non-chemists perceive 'organic' products slightly differently... – user60221 May 30 '18 at 12:19

Summarizing from the FDA website (some of this info could vary by country, but I think the general ideas should hold anywhere) commercial use of the term "alcohol" doesn't coincide with its use in chemistry. Cosmetic products use "alcohol" to mean ethanol, so you may find other alcohol compounds in a product that is ostensibly "$100\%$ alcohol free".