The first part of the question ask for the calculation of the pH two different ways and the ionization coefficient for a 0.1 molar ammonia solution. Also given that $pK_\beta = 4.7$.
First calculation of pH using $K_\beta$ of ammonia
$K_\beta = 10^{-pK_\beta} = 2.00\times10^{-5}\tag{1}$
Note: I'm using two extra significant figures for intermediate calculations. The answer should only have one since only one is given $pK_\beta$.
$\ce{NH3 + H2O <=> NH4+ + OH^-}\tag{2}$
$K_\beta = \dfrac{\ce{[NH4+][OH^-]}}{\ce{[NH3]}}\tag{3}$
Little of the ammonia will ionize to form the ammonium cation, but enough will that the ionization of water itself doesn't need to be considered. So $\ce{[NH4^+] = [OH-] }$ and $\ce{[NH3] = 0.1}$ molar. So
$K_\beta = \dfrac{\ce{[OH^-]^2}}{\ce{[NH3]}}\tag{4}$
$\ce{[OH-]} =\sqrt{\ce{K_\beta[NH3]}} = \sqrt{(2.0\times10^{-5})(0.1)} = 1.414\times10^{-3}\tag{5}$
!!Check!!
We assumed that little of the ammonia would be ionized. There was 0.1 moles originally and $1.414\times10^{-3}$ did ionize. So there is 0.098586 moles of ammonia left. So the assumption is reasonable, especially since the given $pK_\beta$ only had one significant figure.
$\ce{[H^+]} = \dfrac{K_w}{\ce{[OH^-]}}= \dfrac{1.0\times10^{-14}}{1.414\times10^{-3}} = 7.072\times10^{-12}\tag{6}$
$pH = - \log{\ce{[H^+]}} = - \log{7.072\times10^{-12}} = 11.1504 \ce{->[rounding(1)] = 11.2}\tag{7}$
Second calculation of pH using $K_\beta$ of ammonia
For this calculation let $x$ be the molarity of $\ce{NH4^+}$. Again assume that autoionization of water is negligible. Hence $\ce{[OH^-]} = x$ also, and $\ce{[NH3] = 0.1 - x}$. Substituting into equation (3) yields:
$2.0\times10^{-5} = \dfrac{x^2}{0.1 - x}\tag{8}$
rearranging we get the quadratic equation
$x^2 + (2.0\times10^{-5})x- 2.0\times10^{-6} \tag{9}$
for which the real solution is $x = 1.424\times10^{-3} $. Calculating the pH using method given above yields $pH = 11.2$ again.
Calculation of pH using $K_\alpha$ of ammonium
$pK_\alpha = 14.0 - pK_\beta= 14.0 - 4.7 = 9.3\tag{10}$
$K_\alpha = 10^{-pK_\alpha} = 10^{-9.3} = 5.012\times10^{-10}\tag{11}$
$\ce{NH4^+ <=> NH3 + H^+}\tag{12}$
$K_\alpha = \dfrac{\ce{[NH3][H^+]}}{\ce{[NH4^+]}}\tag{13}$
but $\ce{[H+]} = \dfrac{K_w}{\ce{[OH^-]}}$ so
$K_\alpha = \dfrac{\ce{[NH3]K_w}}{\ce{[NH4^+][OH^-]}}\tag{14}$
Again $\ce{[NH4^+] = [OH-] }$ and $\ce{[NH3] = 0.1}$ molar. So rearranging and solving for $\ce{[OH^-]}$ gives
$\ce{[OH^-]} = \sqrt{\dfrac{\ce{[NH3]K_w}}{K_a}} = \sqrt{\dfrac{(0.1)(1.0\times10^{-14})}{5.012\times10^{-10}}} = 1.413\times10^{-3}\tag{15}$
Solving for pH as above will yield 11.2.
Solving for the "ionization coefficient"
I don't remember encountering the term ionization coefficient ($\alpha$) before so I'm assuming it means the fraction of the ammonia which is ionized. Let $C_N$ be the nominal concentration of ammonia. Then the mass balance of ammonia species yields:
$\ce{C_N = [NH3] + [NH4^+]}\tag{16}$
so the desired calculation is:
$\alpha = \dfrac{[NH4^+]}{\ce{C_N}}\tag{17}$
Solving equation (2) for $\ce{[NH3]}$ and substituting into equation (16) yields
$\ce{C_N} = \dfrac{\ce{[NH4^+][OH^-]}}{K_\beta} + \ce{[NH4^+]}\tag{18}$
$\ce{K_\beta C_N = [NH4^+][OH^-] + [NH4]K_\beta}\tag{19}$
$\dfrac{\ce{[NH4^+]}}{C_N} = \dfrac{K_\beta}{\ce{[OH^-]} + K_\beta} = \dfrac{2.000\times10^{-5}}{1.414\times10^{−3} + 2.000\times10^{-5}} = 1.4\%\tag{20}$
For the second part the 0.1M ammonia solution has been diluted to 0.05 molar. Just redo calculations above.