Organocopper compounds (e.g. $\ce{LiCuR_2}$) are often prepared from an organolithium or Grignard reagent when a soften nucleophile is needed, such as for a conjugate addition to an $\alpha,\beta$-unsaturated carbonyl. Clayden et al. (p.499) recommend generating it in situ catalytically via transmetallation with 1% $\ce{CuI}$.
My question: if at the start, there is 1% of organocopper reagent and 99% Grignard reagent, why don't those 99% do direct addition? Why is the organocopper reagent so much more reactive that conjugate addition is the main outcome of the reaction?