I take issue with the way a plane of symmetry is used in the currently accepted answer (see comments). So, here is my explanation of the question:
Have a look at some example molecules: $\ce{H2C=C(Cl)(CH3)}$, $\ce{H2C=C(Cl)(H)}$, $\ce{H2C=C(CH3)(CH3)}$. All of these do not show any geometrical isomerism. The first two have two identical groups (hydrogen) on the left side, while the last example has identical groups (hydrogen and methyl) on both sides.
Why does having identical groups on either side of the pi bond lead to no geometrical isomerism? (In fact, it is the only restrictive condition in pi-bond geometrical isomerism.)
We know that, to obtain the other geometrical isomer of a given compound, we just need to flip the groups on one side of the molecule. For example, here are the GIs of 2-butene:

You can also go in the reverse direction, and flip either side, with the same result. This rule of flipping-and-fixing will hold true for any pi-bonded molecule.
Now, let's apply this on 2-chloropropene:

Turns out, it's not a geometrical isomer! In fact, you can take the final molecule formed and rotate it 180deg (about an axis passing through a double bond) to obtain the original compound in the question. Recall that any molecules that become identical with each other on complete rotation are actually identical. Hence, in the above diagram, there's not two new isomers. It's still the same molecule, just shown rotated.
Note that if you had from the side where both groups are identical, you'd immediately seen both the molecules being identical:

Hence, this is how having identical groups on either side of the pi bond leads to no geometrical isomerism. Now, you should go back to the original example of 2-butene, and notice how rotating it through the pi bond, or any other axis does not lead to the same representation.