User @tato_mazo already pointed out the reason that due to two iodine atoms being adjacent to each other, ethylene diiodide is sterically crowded and decomposes to produce ethylene and iodine. My answer basically points out the actual reaction involved and some properties of ethylene diiodide.
$$\ce{OHCH2CH2OH + PI3 -> [CH2I-ICH2] -> CH2=CH2 + I2}$$
Ethylene diiodide is an unstable compound which is made by mixing ethene and iodide (damp) under light or slight heating crystallizing into solid, colorless needle like structure (m.p. 75 °C). It again decomposes into corresponding reactants on stronger heating and occasionally at room temperature, though slow. It is only be sublimed or preserved colorless under ethene gas.
References
- Ahluwalia, V. K. Textbook Of Organic Chemistry; Ane Books Pvt. Ltd, 2010; Vol. 2. ISBN 978-93-80156-02-6.
- Strecker, A. Short Text Book of Organic Chemistry, 1881.