First things first
When we talk about the rate of a reaction, we mean the rate at which the products appear. This means that it is also equal to the disappearance of the reactants. So, when we quantify the rate in terms of reactants, they must be in opposing magnitude. $$\text{rate }= \frac {\Delta [\text{product}]}{\Delta t}=-\frac{\Delta [\text{reactant}]}{\Delta t}$$
From A to B (and C)
Suppose that I am running the reaction $\ce{A ->B +C}$ in two separate vessels, flask 1 and flask 2, each with a different concentration of $\ce{A}$. We'll say that flask 1 is more concentrated. If you agree that the initial rate is given by $\text{rate}_\mathrm{i} = k[\ce{A}]_\mathrm{i}$, then it follows that for each the initial rate is $\text{rate}_{i,fl1} = k[\ce{A}]_{i, fl1}$ and $\text{rate}_{i,fl2} = k[\ce{A}]_{i, fl2},$ respectively.
If we were to add something to flask 2, would it change the reaction rate? As long as we didn't add any $\ce{A},$ the rate would be the same. The rate is dependent on $\ce{A}$ but nothing else. So let's add a little bit of $\ce{B}$ and a little bit oc $\ce{C}$. We'll add the same amount of both. Let's call that amount $x$ and set it equal to the difference in concentrations in $\ce{A}$ in the two flasks. $$x=[\ce{A}]_{i,f1}-[\ce{A}]_{i.f2}$$
Now let's let the reaction in flask 1 proceed until the concentration of $\ce{A}$ is equal to the amount in flask 2. To distinguish the conditions now from the initial conditions, we'll call this time $t=1$ (arbitrary units). By the stoichiometry of the reaction, we know the amount of $\ce{A}$ and $\ce{A}$ will be $\Delta[\ce{A}] = [\ce{A}]_{i,f1}-[\ce{A}]_{i,f2}=x$ There is no perceivable difference between the two flasks, and the reaction rate is thus the same in flask 1 as in flask 2. Because we have chosen arbitrary concentrations, we can abstract it to any concentration. $$\text{rate}_{t=1,f1}=\text{rate}_{i,f2}=k[a\ce{A}]_{i,f2}=k[\ce{A}]$$
Finally, we want the instant rate. We do this by decreasing the time interval to an infinitesimal amount. $$\lim_{\Delta t \to 0}\frac{-\Delta[\ce{A}]}{\Delta t}=-\frac{\mathrm{d} [\ce{A}]}{\mathrm{d} t}=k[\ce{A}]$$