Because the transition need too much energy. If orbital relaxation is neglected, the energy required to excite an electron from the $j^{th}$ (occupied) orbital into the $i^{th}$ (unoccupied) orbital is
$\displaystyle \Delta E_{ij}$ $\textstyle =$ $\displaystyle (\epsilon_{i} - \epsilon_{j})$
$\textstyle -$ $\displaystyle \int \rho_i({\bf r}) \rho_j({\bf r}') v_{\rm E}({\bf r}-{\bf r}') \,
{\rm d}{\bf r} \, {\rm d}{\bf r}'$
$\textstyle +$ $\displaystyle \delta_{s_is_j}
\int \phi_i^*({\bf r}) \phi_j^*({\bf r}') \phi_j({\bf r}) \phi_i({\bf r}') f({\bf r}-{\bf r}') \, {\rm d}{\bf r} \, {\rm d}{\bf r}'$
$\textstyle +$ $\displaystyle \frac{1}{2} \int \rho_i({\bf r}) \rho_i({\bf r}')
\left[ v_{\rm E...
...bf r}-{\bf r}')-f({\bf r}-{\bf r}')\right] \, {\rm d}{\bf r} \, {\rm d}{\bf r}'$
$\textstyle +$ $\displaystyle \frac{1}{2} \int
\rho_j({\bf r}) \rho_j({\bf r}') \left[ v_{\rm E...
...r}-{\bf r}')-f({\bf r}-{\bf r}')\right] \, {\rm d}{\bf r} \, {\rm d}{\bf r}'\;,$
where $\rho_k = \vert\phi_k\vert^2$ is the charge density from the $k^{th}$ orbital.
So you need a lot of energy for the transition and because $E=hc/\lambda$, the wavelength will be so low that you can't see it. Therfor no colour.