The use of an arrow in the diagram is probably misleading you. This diagram, for the most part, does not show how a system evolves over time.
This graph with the two red curves describes the equilibrium condition, at 1 atm, in a system containing only toluene and benzene. The top curve shows the equilibrium composition of the gas. The bottom curve shows the equilibrium composition of the liquid.
There is no movement from a to b. These two points represent the states achieved by the two phases in a single system at a single point in time. Point a represents the state of the liquid. Point b represents the state of the gas. The system is assumed to be at thermal equilibrium, so both points have the same temperature, but they have different compositions.
Similarly, points c and d both represent a single system at a single point in time, just at a different temperature from the a/b system.
In a fractional distillation, the idea is to create several "mini-systems" in your apparatus. The bottom flask is at 370 K, and conditions in that region of the apparatus are described by points a and b. Somewhere in the middle of the column, the temperature is 355 K, and the conditions there are described by points c and d. The whole a->d path exists in the system at a single time.
To make this more confusing, the diagram includes a point marked "Start." This point is on neither curve, and does not describe a benzene/toluene equilibrium at 1 atmosphere. This could indicate a system that is not at equilibrium, but in practice, for a fractional distillation, it means there is a third substance -- air -- in the system. As you heat the bottom flask to 370 to start the distillation, the air is driven out of the system by the vapor, and the bottom flask reaches the a/b state.