The reduction potential is the electrical potential of the species to be reduced. It's basically how positive it is (compared to a reference, since voltages are relative).
Tables list the following
$$\begin{align}\ce{Cu^{2+} + 2e- &-> Cu}\quad &&E^\circ=+0.340\ \mathrm V\\ \ce{Cu^{2+} + e- &-> Cu+}\quad &&E^\circ=+0.15\ \mathrm V\\ \ce{Cu+ + e- &-> Cu}\quad &&E^\circ=+0.522\ \mathrm V\end{align}$$
Why is an electron more attracted to the less positive charge? And why is the two electron reduction potential not the sum of the individual steps? In fact, if both steps are exothermic, why is the both steps done sequentially, less exothermic than just the second step?
I am aware that $\ce{Cu^2+}$ has a higher enthalpy of hydration, and so $\ce{Cu+}$ will disproportionate in (aqueous) solution, but as I understand, that is not what is being measured here. These potentials should apply in the gas phase or in hexane.
____ Edit____
I realised that the two electron reduction is the average energy for both reductions, so it does indeed sum approximately to the other two. But my underlying question of why the second step is more exothermic remains. I'll leave the second part here in case anyone else with this question is following the same line of logic.