Consider the two compounds $\ce{FCH2COOH}$ and $\ce{ClCH2COOH}$.
Since fluorine is more electronegative than $\ce{Cl}$ it will show a greater –I effect.
It will pull the the electrons closer towards it and give $\ce{CH2}$ a small positive charge and so on to $\ce{COO-}$.
The $\ce{COO-}$ in compound 1 will be more stable but have a greater positive less negative charge than compound 2.
Since $\ce{COO-}$ in compound 2 has lesser charge it should attract $\ce{H+}$ better than compound 1
In short, why is the strength of an acid in an organic compound directly proportional to the stability of the acid's conjugate base?