I stumbled on Vertex Pharmaceuticals - Wikipedia.
It was one of the first biotech firms to use an explicit strategy of rational drug design rather than combinatorial chemistry.
Then I looked up Combinatorial Chemistry. What is Combinatorial Chemistry
Combinatorial chemistry is a laboratory technique in which millions of molecular constructions can be synthesized and tested for biological activity. It has generated massive numbers of targeted molecules for testing and the developing techniques of high throughput screening has automated the screening process so larger numbers of biological assays can be done. All this together has reduced the discovery-to-market time from what used to be 10-14 years to 5-8 years.
But this doesn't explain how Combinatorial Chemistry differs from Rational Drug Design? Isn't Combinatorial Chemistry rational too? Mustn't chemists pick reactants rationally? Even if she can't predict the products, she won't picked her reactants randomly.