First note, that hybridisation is a mathematical concept which can be applied to interpret a bonding situation. It has no physical meaning whatsoever. Instead it helps us to understand the direction of bonds better.
Second note, that the second period usually behaves quite differently from the remaining elements in a group. So in a way, ammonia behaves unnatural or anomalous.
If you compare nitrogen with phosphorus, you will note, that the former is much smaller than the latter, i.e. van der Waals radii $r(\ce{N})=155~\mathrm{pm};\ r(\ce{P})=180~\mathrm{pm}$ (ref. wikipedia), covalent radii $r(\ce{N})=71~\mathrm{pm};\ r(\ce{P})=107~\mathrm{pm}$ (ref. wikipedia). Therefore also the orbitals in nitrogen are smaller, and $\ce{s}$ and $\ce{p}$ orbitals will occupy more of the same space than in phosphorus. As a result the $\ce{N-H}$ bond distance will naturally also be shorter.
A lone pair is usually most stable in an orbital that has high $\ce{s}$ character. Bonds will most likely be formed with the higher lying $\ce{p}$ orbitals. The orientation of these towards each other is exactly $90^\circ$.
In ammonia this would lead to very close $\ce{H\cdots{}H}$ contacts, which are repulsive and therefore the hydrogen atoms are pushed away from each other. This is possible since in the second period the $\ce{s-p}$ splitting is still very small and the nitrogen $\ce{s}$ orbital is accessible for the hydrogen atoms. This will ultimately result in mixing $\ce{s}$ and $\ce{p}$ orbitals for nitrogen in the respective molecular orbitals. This phenomenon can be referred to as hybridisation - the linear combination of orbitals from the same atom. This term is therefore somewhat independent from its most common usage.
It is also very important to know, that the molecular wavefunction of a molecule has to reflect its overall symmetry. In this case it is $C_{3v}$, which means there is a threefold rotational axis and three vertical mirror planes (the axis is element of these planes). This gives also rise to degenerate orbitals. A canonical orbital picture has to reflect this property (BP86/cc-pVDZ; valence orbitals are ordered with increasing energy from left to right).

Note that the lowest lying valence molecular orbital is formed only from $\ce{s}$ orbitals (There is one additional $\ce{1s^2-N}$ core orbital.)
Now Natural Bond Orbital (NBO) Theory can be used to transform these delocalised molecular orbitals to a more common and familiar bonding picture, making use of atomic hybrid orbitals. This method is called localising orbitals, but it has the expense of losing the energy eigenvalue that may be assigned to canonical orbitals (NBO@BP86/cc-pVDZ; valence NBO cannot be ordered by energy levels).

In this theory you will find three equivalent $\ce{N-H}$ bonds, that are composed of $32\%~\ce{1s-H}$ and $68\%~\ce{s^{$0.87$}p^3-N}\approx\ce{sp^3-N}$ orbitals. Note that the lone pair orbital at nitrogen has a slightly higher $\ce{s}$ orbital contribution, i.e. $\ce{s^{1.42}p^3-N}\approx\ce{sp^3-N}$.
So the thermodynamically most favoured angle is found to be $107^\circ$ due to a compromise between optimal orbital overlap and least internuclear repulsion.
The canonical bonding picture in phosphine is very similar to ammonia, only the orbitals are larger. Even in this case it would be wrong to assume, that there is no hybridisation present at all. However, the biggest contribution to the molecular orbitals stems from the $\ce{p}$ orbitals at phosphorus.

Applying the localisation scheme, one end up with a different bonding picture. Here are three equal $\ce{P-H}$ bonds that are composed of $48\%~\ce{1s-H}$ and $52\%~\ce{s^{$0.5$}p^3-P}$ orbitals. The lone pair at phosphorus is composed of $57\%\ce{s} + 43\%\ce{p}$ orbitals.

One can see the difference of the molecules also in their inversion barrier, while for ammonia the inversion is readily available at room temperature, $\Delta E \approx 6~\mathrm{kcal/mol}$, it is very slow for phosphine, $\Delta E \approx 40~\mathrm{kcal/mol}$.
This is mostly due to the fact, that the nitrogen hydrogen bonds have already a significant $\ce{s}$ orbital contribution, which can be easily increase, to form the planar molecule with formally $\ce{sp^2}$ hybrids.