Note that whether the forward or reverse reaction is favorable depends entirely on the relative magnitudes of Q and K (the reaction quotient versus the equilibrium constant):
$$\begin{align} Q&>K \rightarrow \text{reactants favored} \\ K&>Q \rightarrow \text{products favored} \end{align}$$
Next, consider that when you declare a value for $\Delta G^\circ$ you can translate that into a value for K, using the following equation:
$$\Delta G^\circ = -RT\log K$$
For instance, if $\Delta G^\circ = 0$ then $K=1$.
For the example here, this means that
$$\begin{align} Q&>1 \rightarrow \text{reactants favored} \\ 1&>Q \rightarrow \text{products favored} \end{align}$$
Next, consider the standard state of all substances. For solutions this is typically $\pu{c^\circ = 1 M}$. Standard states are important because the reaction quotients and equilibrium constants, when described in terms of concentrations, contain ratios of the concentrations in solution to the standard concentrations, for instance
$$Q= \frac{\prod_{\text{products i}} (c_i/c^\circ)^{\nu_i}}{\prod_{\text{reactants i}} (c_i/c^\circ)^{\nu_i}}$$
If all substances are present at the standard concentration, $Q=1$. In the present example $K=1$ so the equilibrium state consists of all substances being at standard concentrations ($c_i=\pu{1 M}$).
Finally, consider the following way to relate Q, K and $\Delta G$:
$$\Delta G = RT\log \left( \frac{Q}{K}\right)$$
If $K=1$ as in the present example then
$$\Delta G = RT\log Q $$
This just reinforces what was stated earlier for the special example presented here: when $Q<1$ the free energy difference is negative and products will be favored, and vice-versa when $Q>1$.
Inserting the definition of the reaction quotient
$$\begin{align} \Delta G &= RT\log \left( \frac{\prod_{\text{products i}} (c_i/c^\circ)^{\nu_i}}{\prod_{\text{reactants i}} (c_i/c^\circ)^{\nu_i}}\right) \\ &= RT\log \left( \frac{c_B^2c_C^2}{c_Ac^{\circ\,3}}\right) \end{align}$$
If we assume all substances are present at the same concentration c, then
$$ \Delta G= 3RT\log \left( \frac{c}{c^{\circ}}\right) $$
Clearly if $c<\pu{1 M}$ then $\Delta G<0$ and products are favored.