As far as I'm aware, if we construct a half cell ($\ce{A + e- <=> A-}$) under standard conditions then the standard electrode potential $E^⦵$ is the potential of the $A/A^{+}$ couple wrt. SHE, which doesn't change depending on whether the reaction is an oxidation or reduction in this half cell. This is because potential is a physical, electrostatic concept.
Consequently, the cell EMF is then also defined to be the potential of the cathode subtract that of the anode, $E^⦵_{cell} = E^⦵_{cat} - E^⦵_{an}$. All of the above I have obtained from IUPAC recommendations.
However, some people say that reversing a half equation reverses the sign of $E^⦵$, and then proceed to add the electrode potentials to find the cell EMF. Although this method is algebraically equivalent, it doesn't make any sense - since the electrode potential has nothing to do with the chemical concept of a reaction direction!
The only justification I have seen is that if you write $\Delta G = -nFE^⦵$ for each half equation, and sum them, then the EMF comes out as expected only if we do change the sign. However this seems inherently flawed as well, since although Gibbs free energies are additive, $\Delta G = -nFE^⦵$ only applies to a cell as a whole (because it is derived by considering the energy change if charge flows from one terminal to the other) and is meaningless in the context of a half equation.
Consequently, why is the notion that reversing the half cell equation negates the electrode potential still taught - since to me at least it seems fundamentally incorrect!
Thanks a bunch!