To understand internal energy*, I prefer to start with this:
Consider a thermodynamic system. There are only three ways we can increase its internal energy (which is the sum of its internal potential energy and internal kinetic energy): flow heat into it; do work on it; or add matter to it (and the converse for decreasing its internal energy). If the system is closed (no matter can flow in or out), we are left with only the first two, which naturally leads to the following equation:
$$\Delta U= q + w$$
Now, suppose you are carrying out a reaction under the common condition of constant pressure. The amount of heat flow associated with this reaction is an important and measurable quantity (measurable using a calorimeter). So it would be very nice if there were a state function (i.e., one that is independent of path) that happens to give us the heat flow under those conditions. It turns out that we can construct such a function by adding $pV$ to $U$. We call that function the enthalpy, $H$:
$$H = U + pV => \Delta H = \Delta U + \Delta(pV) = \Delta U + p \Delta V+ V \Delta p $$
At constant pressure, $\Delta p = 0$, so:
$$\Delta H_p = \Delta U + p \Delta V = q_p + w_p + p\Delta V$$
But at constant $p$, $p_{sys} = p_{ext}$. Thus, if we only have $pV$ work:
$$w_p = -p_{ext} \Delta V = - p \Delta V$$
Hence:
$$\Delta H_p = q_p- p \Delta V+ p\Delta V = q_p$$
Let's compare a reaction at constant pressure with one at constant volume. At constant $V$, with $pV$-work only, $q_V = \Delta U$ (because, with $pV$-work only, $w_V = 0$). Suppose the reaction is exothermic, and the volume of the products is greater than that of the reactants, i.e., $\Delta V >0$. You can see from the equations that $\Delta H$ will be less negative than $\Delta U$, i.e., less heat is evolved at constant pressure. We can understand this physically from the fact that, at constant pressure, some of the thermal energy the system evolves goes into the work the system does on the surroundings (because the system expands). Thus less thermal energy is left over to flow into the surroundings. I.e., $\Delta H$ is just $\Delta U$ with a "correction factor" to account for $pV$ work.
The other reason that constructing $H$ is useful is that it is an intermediate step in constructing $G$, which is an extremely important function in thermodynamics, as it allows us to determine the direction of spontaneous change (and the equilibrium state) at constant $T$ and $p$. [For more on this, see my answer here: What is wrong in this argument that dG must always be zero? ]
Finally, a quick (and somewhat simplified) answer on potential vs. kinetic energy (it really merits a separate question): Kinetic energy is the energy bodies have as a result of their motion. This includes translational, vibrational, and rotational motion. Potential energy is the energy bodies have as a result of their position in a potential field. For example: Two atoms in a strong bond have a lower potential energy than they would when they are separated. Conversely, if you have particles that repel each other, you increase their potential energy when you compress the system and thus force them to be closer.
*Copying from one of my other answers:
The term "internal" refers to energy internal to the system. For example, the internal kinetic energy is the energy the system has as a consequence of the thermal motion of its atoms and molecules, as contrasted with the external kinetic energy the system might have as a result of the motion of the system as a whole through space.