I experienced some difficulty as I was doing question 22 of this quiz on nucleophilic substitution at saturated carbons:
I picked option B but the answer turned out to be C. My rationale for picking B was that I thought that IV was going to be more reactive than I because I has an additional electron-donating methyl substituent which would increase the energy of the transition state in the $S_{N}2$ pathway.
Evidently, II and III are in the 3rd and 4th places respectively because alkyl bromides are less reactive than alkyl iodides and that phenyl bromides are not as reactive towards nucleophilic substitution as the $ \pi$ electron cloud of the neighbouring benzene ring would repel the nucleophile away.
What went wrong with my thinking?