My textbook says this:
Electrostatic forces between two ions decrease by the factor $\frac{1}{d^2}$ as their separation distance, $d$, increases. Dipole–dipole forces, however, vary as $\frac{1}{d^4}$. Because of the higher power of $d$ in the denominator, the attractive forces diminish with increasing $d$ much more rapidly than does $\frac{1}{d^2}$. As a result, dipole forces are effective only over very short distances.
Now mathematically I understand why this is true, but I don't understand why this is the case in reality. Can someone shed some light on this?